Fascinating look at the life controlled by release schedule and response. Thanks for sharing! I am curious to know how much control/impact the marketing of National Anthem will devolve to you - when it comes closer to time, do you think you'll be able to share part of that process? Additionally, do you have insight into what something like the holding of Top Gun 2 until it can have a really wide release in theaters might do for the careers of those involved - actors, writers, director? It was definitely worth it for the studio, but is it worth it for the people involved?
What great advice---and what a nice conundrum to have to solve! I'll have to get that book too.
Damn. This hit my inbox at the perfect time. Just got off my last show and I'm scrolling through my dropbox looking for which bridge to build next.
Fascinating look at the life controlled by release schedule and response. Thanks for sharing! I am curious to know how much control/impact the marketing of National Anthem will devolve to you - when it comes closer to time, do you think you'll be able to share part of that process? Additionally, do you have insight into what something like the holding of Top Gun 2 until it can have a really wide release in theaters might do for the careers of those involved - actors, writers, director? It was definitely worth it for the studio, but is it worth it for the people involved?